With over 200 million Instagrammers checking at least one business account daily and 1 billion individuals utilizing this social site each month, Instagram is a must-have application for every business. Because, in the end, who wouldn’t want to grow their brand on this platform? In fact, the amount of time people spend online and on social platforms is increasing. As a result, Instagram has evolved into a social hub that your business needs to be present on.
Whether consumers are watching extremely popular reels seeking an escape from boredom from their couch or simply passing the time in between meals and scrolling on their feed, your business has a real chance to reach them on Instagram—and to grow while doing so. This expansion, however, will not happen by itself. For that reason, here are five organic Instagram growth techniques you can implement right now and make your business stand out on the social media platform.
Utilize a Scheduling Tool
In order to grow on Instagram, it’s vital to post regularly, but that’s easier said than done. So, if you want to expand your Instagram account quickly, you need to plan ahead and use a scheduling tool. Not only will scheduling your Instagram posts ahead of time save you time, but it will also lessen tension and the risk of making a mistake.
Fortunately for business owners and social media marketers alike, Instagram makes this simple. Instagram’s Ads Manager includes an in-app scheduling feature, which is very useful and allows you to easily schedule your posts at a particular time each day. However, you can also use a third-party social scheduling tool to keep your followers engaged, and these usually come with additional helpful features.
Post Often and Be Consistent
Your audience’s expectations and interests will fade if you don’t post on a regular basis. For instance, if you post every day for a month and then don’t post for another month, your followers will either be baffled or will have entirely forgotten about you. In fact, when you finally decide to post again, they may no longer be following you.
For that reason, keeping a constant schedule ensures you optimize engagement without hitting any pauses or stretches without updates. In addition, to ensure you stay on track, every Instagram plan should explicitly establish a target post frequency. Consequently, make sure you stick to the posting schedule you create.
Try Going Live on Instagram
Did you know that 82% of people prefer to watch a live video over a social media post? Fortunately, Instagram Live makes this possible, and there are numerous reasons why you should try it.
For starters, Instagram Live videos put you first in your followers’ story feeds. In addition, Instagram Live videos deliver push alerts to your followers to let them know you’re Live. Additionally, Instagram’s algorithm appears to be favoring business accounts that use this function by increasing organic interaction and making their profiles more discoverable.
Become a Regular on Instagram Stories
As 500 million people view Instagram Stories every day, they should become your business’s best friend. Stories have remained popular, and showcasing your brand in them gives your audience a new method to interact with your brand. You may also use Instagram Story adverts to reach a wider audience with your business.
Another advantage of Instagram Stories is that they are simple to create. Creating an Instagram Story is as simple as sharing a quick photo or video, and it’s risk-free because it only lasts 24 hours. If you want to extend the life of older stories, you can save them to display on your profile under relevant groups, called highlights.
Collaborate With Other Businesses
What better approach to accelerate your Instagram growth than to collaborate with a company that already has a significant following? This is essentially two-for-one marketing since, through a mutually advantageous partnership, you will not only expose your material to your current audience but also a completely new audience.
To form successful, business-growing collaborations, make sure the companies you’re interested in partnering with share your goals. For instance, their target audience should be similar to yours. When pitching collaborations, it’s also critical to have a game plan in place. Ask yourself the advantages of this connection and what an Instagram marketing campaign involving multiple brands would look like.
It’s important to note that sometimes it takes more than just one approach to reach the audience you wish to reach. If you are having a hard time attracting your target market, then be sure to try different methods, or combine these methods with other strategies.
We hope that this quick breakdown of strategies will give you a better idea of how to grow your Instagram account and target the right audience. Remember, social media is all about exposure, and in order for people to see you, they need to know who you are.