Media Kit
A trusted business directory brand dedicated to helping consumers, business decision-makers, and business owners make important decisions about trusted businesses and brands through consumer review.
Audience Profiles
The average female visitor is
38 years old
The average male visitor is
52 years old
Why you should choose Whoop
Source
Whoop is the free local business directory that anyone can add. We’re building a global business directory and anyone can participate.
Visibility
All ad units across the site have a viewability percentage of 70% of higher, making “above-the-fold” a thing of the past!
Measure
Whoop has Measurable ROI! Ads on Whoop have high click-through percentages against industry benchmark rates.
Digital Ad Specs
| Ad Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Billboard | 970×250 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop |
| Super Leaderboard | 970×90 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop |
| Leaderboard | 728×90 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop, Tablet |
| Medium Rectangle | 300×250 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop, Tablet, Mobile |
| Half Page | 300×600 | GIF/JPEG – 250KB | HTML 5 – 500KB | Desktop |
| Small Mobile Banner | 320×50 | GIF/JPEG – 250KB | HTML 5 – 500KB | Mobile |
| Large Mobile Banner | 320×100 | GIF/JPEG – 250KB | HTML 5 – 500KB | Mobile |
| Ad Type | Dimensions | File/Creative Type | Duration |
|---|---|---|---|
| Pre-roll | 1280×720 (min) | 16×9 aspect ratio | MPEG4, 3GPP, MOV, VAST, VPAID – Max 30MB | 15 – 30 seconds |
| Mid-roll | 1280×720 (min) | 16×9 aspect ratio | MPEG4, 3GPP, MOV, VAST, VPAID – Max 30MB | Up to 15 seconds |
| Type | Word Count | Placements | Accompanying Banner Sizes |
|---|---|---|---|
| Sponsored Content | 750 – 1000 | 7-day dedicated homepage slot, 3 social media posts | 970×250, 728×90, 300×250, 320×50 |
| Sponsored Email Blast | 250 – 500 | Sent to primary subscriber list of 10,000 | 300×250 |
Our Packages
Reach 10x more people with Whoop Advertising while they’re searching for your brand in your city. The Package combines Whoop’s best tools so you can grab people’s attention and build a loyal following.
Package 1
You will air on Whoop Digital Elements including: live streaming, pre roll on site & banners on site.
- 60,0000 Guaranteed impressions
- 50x Guaranteed live streaming
Total Cost: $750K
Package 2
You will air on Whoop Digital Elements including: live streaming, pre roll on site & banners on site.
- 130,000 Guaranteed impressions
- 150x Guaranteed live streaming
Total Cost: $1,500K
Package 3
You will air on Whoop Digital Elements including: live streaming, pre roll on site & banners on site.
- 220,000 Guaranteed impressions
- 250x Guaranteed live streaming
Total Cost: $2,500K
Our Rates
| Type | Impression Minimum | Cost |
|---|---|---|
| Standard Display | 25,000 | $10 CPM |
| Pre-roll / Mid-roll | 20,000 | $25 CPM |
| Sponsored Content | N/A | $1,000 |
| Sponsored Content Series (3 posts) | N/A | $2,500 |
| Type | Minimum Required Assets | Cost |
|---|---|---|
| Homepage Takeover | 728×90, 300×250 | $1,000 CPD |
| Category/Tag Takeover | 728×90, 300×250 | $1,500 CPD |
| Single Post Takeover | 728×90, 300×250 | $500 CPD |
Still have questions? We can help.