Media Kit

Media Kit

A trusted business directory brand dedicated to helping consumers, business decision-makers, and business owners make important decisions about trusted businesses and brands through consumer review.

Audience Profiles

Female visitors

The average female visitor is
38 years old

Male visitors

The average male visitor is
52 years old

2.5M

Monthly Unique Visitors on Whoop

7M

Monthly Page Views on Whoop

646K

Facebook Followers

389K

Twitter Followers

72K

Instagram Followers

Why you should choose Whoop

Female visitors

Source

Whoop is the free local business directory that anyone can add. We’re building a global business directory and anyone can participate.

Female visitors

Visibility

All ad units across the site have a viewability percentage of 70% of higher, making “above-the-fold” a thing of the past!

Female visitors

Measure

Whoop has Measurable ROI! Ads on Whoop have high click-through percentages against industry benchmark rates.

Digital Ad Specs

Ad Type Dimensions File/Creative Type Device
Billboard 970×250 GIF/JPEG – 250KB | HTML 5 – 500KB Desktop
Super Leaderboard 970×90 GIF/JPEG – 250KB | HTML 5 – 500KB Desktop
Leaderboard 728×90 GIF/JPEG – 250KB | HTML 5 – 500KB Desktop, Tablet
Medium Rectangle 300×250 GIF/JPEG – 250KB | HTML 5 – 500KB Desktop, Tablet, Mobile
Half Page 300×600 GIF/JPEG – 250KB | HTML 5 – 500KB Desktop
Small Mobile Banner 320×50 GIF/JPEG – 250KB | HTML 5 – 500KB Mobile
Large Mobile Banner 320×100 GIF/JPEG – 250KB | HTML 5 – 500KB Mobile
Ad Type Dimensions File/Creative Type Duration
Pre-roll 1280×720 (min) | 16×9 aspect ratio MPEG4, 3GPP, MOV, VAST, VPAID – Max 30MB 15 – 30 seconds
Mid-roll 1280×720 (min) | 16×9 aspect ratio MPEG4, 3GPP, MOV, VAST, VPAID – Max 30MB Up to 15 seconds
Type Word Count Placements Accompanying Banner Sizes
Sponsored Content 750 – 1000 7-day dedicated homepage slot, 3 social media posts 970×250, 728×90, 300×250, 320×50
Sponsored Email Blast 250 – 500 Sent to primary subscriber list of 10,000 300×250

Our Packages

Reach 10x more people with Whoop Advertising while they’re searching for your brand in your city. The Package combines Whoop’s best tools so you can grab people’s attention and build a loyal following.

Package 1

You will air on Whoop Digital Elements including: live streaming, pre roll on site & banners on site.

  • 60,0000 Guaranteed impressions
  • 50x Guaranteed live streaming

Total Cost: $750K

Package 2

You will air on Whoop Digital Elements including: live streaming, pre roll on site & banners on site.

  • 130,000 Guaranteed impressions
  • 150x Guaranteed live streaming

Total Cost: $1,500K

Package 3

You will air on Whoop Digital Elements including: live streaming, pre roll on site & banners on site.

  • 220,000 Guaranteed impressions
  • 250x Guaranteed live streaming

Total Cost: $2,500K

Our Rates

Type Impression Minimum Cost
Standard Display 25,000 $10 CPM
Pre-roll / Mid-roll 20,000 $25 CPM
Sponsored Content N/A $1,000
Sponsored Content Series (3 posts) N/A $2,500
Type Minimum Required Assets Cost
Homepage Takeover 728×90, 300×250 $1,000 CPD
Category/Tag Takeover 728×90, 300×250 $1,500 CPD
Single Post Takeover 728×90, 300×250 $500 CPD

Still have questions? We can help.