South Point Collision is where vehicles go to look like new again. Our team of body repair and paint experts specialize in making body damage look like it never happened. From start to finish, we take care of everything to make your experience as easy as it can possibly be. We’ll start working with your insurance before your appointment to make our process as efficient as possible, and we’ll even restore your vehicle to factory condition by cleaning it inside and out after our repairs are done. Combine that with BASF paint products that emit 80% fewer emissions and create 90% less waste, and you’ve just found the body repair shop that’s best for you, your vehicle, and the environment.
History
Established in 2013.
We are an automotive collision repair business with a hard working team that is committed to giving you the best estimates and professional work. Expect a nice clean friendly facility, greeted by either of the owners, who will take as much care of your vehicle as they do their own.All of our employees are ATEG (automotive technical education group) certified. Two training sessions are taken annually to keep up to date on new vehicle designs and best practices. What are manufacturers doing, airbags, types of metal, hybrid cars? Each of our employees are trained to be at forefront of automotive technology.
Meet the Business Owner
Business owner information

Justin E.
Business Owner
Eickenroth started his career by attending TBA Career Tech Center for two years, assisting his beginning with Bill Marsh. Following graduation, Eickenroth spent ten years working for the Bill Marsh Auto group. Starting out as an hourly employee cleaning up the shop and doing odd jobs, he worked his way up to a full-time technician within the first couple years.
Most currently, Eickenroth worked for one of T.C’s busiest independent shops, Sonny’s Body Shop as one of the primary technicians for over three years. Eickenroth now lives in Traverse City with his wife and four children. He is looking forward to this new chapter in his career where he will be able to use his experience to serve the Charlevoix community as one of the new co-owners of South Point Collision.
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