Did you know that cold emails have an open rate of 23.9%? That’s one open in roughly four to five cold emails you send. On its own, it isn’t a very bad number, but it also shows how easy it is to make mistakes that impact your emails negatively.Modern businesses still use cold emailing to generate loads of leads and contact prospects. If you are not receiving responses from your cold email campaigns, you need to change your approach.The following are common reasons why people fail with their cold emailing and how to prevent them.
Subject line mistakes
So many people overlook the subject line which often proves a huge mistake, especially when cold emailing. Your cold email is already facing an uphill battle, but a good subject line could give it the lift it needs.
A vague subject line will get your email ignored and deleted, while a salesy one leads it to the spam folders. Similarly, using a misleading subject frustrates the receiver and deals your credibility a huge blow.
Remember to keep your subject lines short and specific. Cold email expert, Guillaume Moubeche says staying between two to six words works best. Craft subject lines that spark curiosity and convey value to encourage recipients to open your email.
Lack of personalization
Sending out generic one-size-fits-all emails often leads to deletion or being marked as spam. Stats say that personalized email bodies get 32.7% more responses. However, it goes beyond merely putting the recipient’s name. It is about establishing a bond, demonstrating that you took time to know who they are, what they do, and how your product or service might help them.
Researching your target and personalizing the email is what personalization entails. You could mention a specific pain point, a recent achievement, a post of theirs, a shared connection, or a relevant industry trend.
CTA mistakes
The call-to-action (CTA) shows the next step to your recipients. Doing it wrongly may cause ambiguity or inaction, leading to a dismissal of the message altogether.
The absence of a CTA may lead to confusion on what to do next thus leaving them to not take any action. Another major mistake is using a vague CTA that does not necessarily have any meaning. Having multiple CTAs is another confusion that will cause inaction. Effective CTAs that drive actions are clear, targeted, and can be acted upon easily.
Conclusion
Cold emailing mistakes can lead to missed opportunities and unresponsive prospects. By avoiding the three common pitfalls we’ve discussed, you can significantly improve your cold emailing success.
